IndieCAST 005: Embrace the Mundane.

A plea to the marketing world to get back to basics and start caring about average joe again. Recorded this summer — but still relevant

UPDATED!  Don’t forget to click the “Read More” link below for info on niche markets.
 

Wait!  There’s more — appendage about niche markets after the “read more” link.

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Social Marketing 101: coffee shop community.

Social marketing.

Don’t forget that phrase. Social marketing is the new decision maker in town, and soon to become the single largest subdivision of the marketing industry.

So why haven’t you heard of it yet?

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You can never be too loud, right?

Well, you can’t as long as you aren’t speaking over somebody else.

In fact - that’s marketing tip #2 (#1 being “be real”):  If there’s ever a silence, be loud.  Your thoughts will probably be welcomed, especially if you’re already following #1 and not trying to be something you really aren’t.  Silences occur when nobody else has anything to say.  That is your time to save everyone from the awkwardness, and shine at whatever you do best!

Anyways, if this website isn’t loud enough, there was a big half-page feature on me in the local newspaper (The Hillsdale Daily News).  I doubt you’ll be able to read out of the pic, so there’s an online copy you can catch here.

I want to make a BIG shout-out to Nancy Hastings for being persistent in getting a hold of  me, and for
writing a WONDERFUL article!  Thank you Nancy!  Your generosity doesn’t go without notice.

If you’re here from the HDN article, WELCOME!  Thanks for stopping by.  Browse around, bookmark the page, and keep checking back.  There we soon be a TON of content here.

Have a great day - I’m off for lunch.

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